[The Innovation Works®: Ad Agency and Creative Services]
[Contents]
[The Services]
[Clients]
[Testimonial]
[Principal and Staff Experience]
[Fundamental Business Ethics]
[Contact]
[Principal and Staff Experience]

Robert Matson
President; Creative Director

Employers and Clients
Please see the list of clients.

Education
University of Michigan, Ann Arbor, Bachelor of Arts.
New York University, Professional Certificate in Arts Administration.

Exhibitions
Eleven group and solo exhibitions: Tokyo Metropolitan Museum, New York Public Library, Duke Theater and more (photography, drawing and painting).

International
Languages: English (native), French (conversant) and Danish (beginner).
Trips of one week or more to: Austria, Barbados, Belgium, Canada, Denmark, France, Great Britain, Mexico, Netherlands, New Zealand, Spain and Switzerland.

Selected Publications: Books, Articles, Videos and Recordings
When Great Clients Vanish (without paying their bills), 15-minute informational legal video for Richard A. Klass, Esq., 2006.

"14 Fortune Cookies: How to Sell Yourself Without Selling Out," Guild News, Graphic Artists Guild, New York, 1998; republished in Update, Graphic Artists Guild, New York, 2000.

How to Create Self-Promotional Materials That Work (for Freelancers), seminar at the Editorial Freelancers Association, New York, 1999.

"15 Tips: How Designers Can Use Copy to Improve Their Sales," Guild News, Graphic Artists Guild, New York, 1998.

"Overview" and "Marketing Programs," chapters in the Dealer Marketing Program '98, Xerox Corp., 1998.

North American Power User Guide, Reuters, New York, 1997.

Consortium (course and instructor's guide), Coherent Communications, Leesburg, 1997.

Encyclopedia Consortium, Coherent Communications, Leesburg, 1997.

"Minding Our Business" and "Investing Wisely," Compensation and Benefits News, Lucent Technology, Murray Hill, 1997.

QuarkXPress, Part One, course book written for Skadden Arps, Brooklyn, 1996.

Adjuster's BCH Preparation Manual, Check Encoding Department, Chase Bank, New York, 1996.

Deposit Error Correction Facility (DECF) Adjuster's Manual, Check Encoding Department, Chase Bank, New York, 1996.

Loose and Free Items Manual, Check Encoding Department, Chase Bank, New York, 1996.

Introduction to the Internet (course and workbook), Career Blazers/Aegis, New York, 1994.

Introduction to Personal Computers: Gaining Computer Literacy (course and workbook), Career Blazers/Aegis, New York, 1994.

WordPerfect 6.x for Windows (course and workbook), Career Blazers/Aegis, New York, 1994.

WordPerfect 6.x for DOS (course and workbook), Career Blazers/Aegis, New York, 1994.

Lotus 1-2-3 for DOS (course and workbook), Career Blazers/Aegis, New York, 1994.

PRISM User's Guide, IMRS, Stamford, 1993.

Lotus Freelance: Introduction and Intermediate Course (course and instructor's course book), self-published, Brooklyn, 1993.

Ami Pro: Introduction and Intermediate Course (course and instructor's course book), self-published, Brooklyn, 1993.

"An Introduction to Writing Video Scripts," EFA Newsletter, New York, 1992.

Three Poems, Lodge Lane Press, New York, 1992.


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