[The Innovation Works®: Ad Agency and Creative Services]
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[The Services]
[Portfolio]
[Clients]
[Testimonial]
[Principal and Staff Experience]
[Fundamental Business Ethics]
[Contact]
[Principal and Staff Experience]

Robert Matson

Robert Matson
President, Creative Director/Copywriter

Employers and Clients
Please see the list of clients.

Education
New York University, Professional Certificate in Arts Administration.
University of Michigan, Ann Arbor, Bachelor of Arts. (Creative Writing, English Literature and Double Bass Performance).

Personal
Artist: photography, drawing and painting. Eleven group and solo exhibitions: Tokyo Metropolitan Museum, New York Public Library, Duke Theater and other spaces.
U.S. Masters Swimming; bicycle commuter; running.

International Experience
Have spent time in Austria, Barbados, Belgium, Canada, Denmark, France, Great Britain, Mexico, Morocco, Netherlands and Switzerland.
Languages: French (conversational/literate).

Books, Videos, Articles and other Publications
When Great Clients Vanish (without paying their bills), 15-minute informational legal video for Richard A. Klass, Esq., 2006.

"14 Fortune Cookies: How to Sell Yourself Without Selling Out," Guild News, Graphic Artists Guild, New York, 1998; republished in Update, Graphic Artists Guild, New York, 2000.

How to Create Self-Promotional Materials That Work (for Freelancers), seminar at the Editorial Freelancers Association, New York, 1999.

"15 Tips: How Designers Can Use Copy to Improve Their Sales," Guild News, Graphic Artists Guild, New York, 1998.

"Overview" and "Marketing Programs," chapters in the Dealer Marketing Program '98, Xerox Corp., 1998.

North American Power User Guide, Reuters, New York, 1997.

Consortium (course and instructor's guide), Coherent Communications, Leesburg, 1997.

Encyclopedia Consortium, Coherent Communications, Leesburg, 1997.

"Writing Is a Contact Sport," Lodge Lane Press, Brooklyn, 1997 (republished in The Freelancer, New York, 1997).

"Minding Our Business" and "Investing Wisely," Compensation and Benefits News, Lucent Technology, Murray Hill, 1997.

QuarkXPress, Part One, a training course created for Skadden Arps, booklet self-published, Brooklyn, 1996.

Adjuster's BCH Preparation Manual, Check Encoding Department, Chase Bank, New York, 1996.

Deposit Error Correction Facility (DECF) Adjuster's Manual, Check Encoding Department, Chase Bank, New York, 1996.

Loose and Free Items Manual, Check Encoding Department, Chase Bank, New York, 1996.

"Strangelove & Strangelove, LLP: Or How I Learned to Stop Worrying and Love the Law," EFA Newsletter, New York, 1994.

Introduction to the Internet (course and workbook), Career Blazers/Aegis, New York, 1994. Here, I wrote, from the ground up, one of the first public, non-university internet courses in the USA, at a time when the internet could only be accessed via UNIX and there were almost no published how-to books.

Introduction to Personal Computers: Gaining Computer Literacy (course and workbook), Career Blazers/Aegis, New York, 1994.

WordPerfect 6.x for Windows (course and workbook), Career Blazers/Aegis, New York, 1994.

WordPerfect 6.x for DOS (course and workbook), Career Blazers/Aegis, New York, 1994.

Lotus 1-2-3 for DOS (course and workbook), Career Blazers/Aegis, New York, 1994.

PRISM User's Guide, IMRS, Stamford, 1993.

Lotus Freelance: Introduction and Intermediate Course (course and instructor's course book), self-published, Brooklyn, 1993.

Ami Pro: Introduction and Intermediate Course (course and instructor's course book), self-published, Brooklyn, 1993.

"An Introduction to Writing Video Scripts," EFA Newsletter, New York, 1992.

three poems, Lodge Lane Press, New York, 1992.

"Wedding Song," Art Times, Mt. Marion, 1992.

"Program Notes for Yvette," Yvette Playbill, New York, 1991.

Untitled Chapbook, self-published, New York, 1989.

"They Leap Spin," ABC No Rio magazine, New York, 1988.

"Peaches in Regalia," ABC No Rio magazine, New York, 1988.

"John Cale" (review of performance), Ear, New York, 1988.

Shonen Blue (Yuji Oniki), LP, Big Art Records, Ann Arbor, 1988.

"Bass Has No Limits," Jam Rag, Detroit, 1988.

"What Makes Art Work," Open Portfolio of Exemplary Expository Writing, University of Michigan Undergraduate Library, Ann Arbor, 1987.

Selected Poems, Secrets from a Co-ed's Yearbook, an Anthology, Residential College, University of Michigan, Ann Arbor, 1985.

"Keeping Things in Perspective," Michigan Daily, Ann Arbor, 1985.

The Reptiles, cassette, Reptiles Productions, Detroit, 1980.


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